THE DILEMMA OF MUSIC INDUSTRY DEVELOPMENT: EXTERNAL FACTORS AND INTERNAL TRENDS

This research is motivated by the development of music industry, in order to obtain new results, through extensive and revolutionary actions move from current quality a one. The specific hypothesis study industry based on consideration dilemma: although leaps interruptions evolution favor growth considerably expand musical activity, they do not result totally state accompanied highlighting values. Thus, interpretable cultural obtained, due series external challenges, both solitary distinguished numerous associated. sums up all coming outside structure shape influence; whose action reflected generation internal trends. In this sense, influence expression, tendencies are reflection expression. used various methods, principles, techniques scientific procedures combined, principle integrity, author developed his own culturological procedures. At same time, presentation material, preference was given descriptive method with application elements comparison, analysis deduction, as well search engine Scopus. finds, prism different civilizational paradigms, that dilemma its development. circumstances 2022 for next period, concludes two directions require special research.